Reasons why the brand should be legally protected

In an increasingly competitive market, players are developing more and more ideas and investing in identifying their products and service
In practice, however, sometimes excited by the increase in brand value ( etiquette, logo, slogan etc), that identifies the product/service in the market, it is lost sight of the fact that it really becomes a temptation for competitors to take over without right, in whole or in part, the benefits of a ready-made brand, which has already acquired a market value, instead of devoting the effort to creating its own brand.


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